Where USDA comes from
Pixar built USD from the lessons of its earlier Presto and TidScene systems and open-sourced it in 2016. The ASCII flavour was the debugging and authoring companion to the binary crate format from the start. Apple's USDZ in 2018 pushed the ecosystem into consumer AR, and the Alliance for OpenUSD, formed in 2023 by Pixar, Adobe, Apple, Autodesk, and NVIDIA, took the specification into open standardisation.