Where ENV comes from
The convention came from Heroku's twelve-factor app methodology, published in 2011, which argued that configuration belongs in the environment rather than in code. Brandon Keepers' dotenv gem, and the Node package of the same name, turned that argument into a file everybody now recognises. There is no standard — every loader differs slightly over quoting, interpolation and export prefixes — which is exactly why a converter has to be conservative about what it will interpret.